Training and Development
From attending one of the "open courses" on a sales or marketing topic to the implementation of a company wide development programme - your in safe hands 		 
 

A number of "open courses" are usually organised throughout the year on behalf of business development organisations to which interested parties are welcome. Contact us on 01606 734100 for current dates

Our "in-house" courses are always tailored to individual client's requirements but below is a sample of the type of events currently being presented from our sales events portfolio. These are complimented by events covering marketing, customer service and business improvement.

Sales Development Courses

Empathy Selling (Check List Event)

This event will be designed to touch all the bases in the sales process while allowing delegates to evaluate themselves to identify areas that they may wish to improve and develop, it will also provide a tool to help me evaluate your team. This information will then be used to fine tune future events.

Advance Selling Techniques

This event will focus on identifying the "type" of customer being contacted and how to match a sales presentation to their profile to make sure your team are maximising opportunities. This is also a great way to differentiate your team from competitors and can be used to build self confidence in handling the sales process.

Negotiation Skills

Probably the most exciting part of a sales call and this session will show 15 different negotiation tactics and their counter measures. There are always different things to negotiate and the key to generating "win-win" situations is understanding the process and recognising the customer's perspective.

Telephone Selling Techniques

This event will concentrate on telephone techniques that help to utilise the sales skills already covered in a telephone conversation. It will show how using your voice to great effect can improve results, project a very professional image and build confidence with customers.

Buyer v Seller

The "Buyer v Seller" event is proving to be a winning combination of bringing an experienced "buyer" and a pretty ruthless "sales professional" together on the same stage. Audiences love to see the sparks fly as Christopher Barrat and Graham Phillips role play familiar situations and are prepared to take real life situations from your business.

Presentation Skills

This event will look at how to make a sales presentation "face to face". It will look at body language, structure of presentations and how to handle nerves and mistakes.

Dealing with Decision Making Groups

This is when you are selling your product/service to a group of buyers, many of whom will have their own agendas within their respective organisation. This session will show how to identify the individual members requirements of the decision making group and how to adapt your presentation to meet their individual needs.
 
The Marketing Group, Enterprise Centre Lea Hall, Wimboldsley, Cheshire, UK, CW10 0LL
Tel: (UK) 07831 425549
Email: graham@marketinggroup.co.uk